September 14, 2012

Midnight Sale

I woke up at 11:51 p.m. PT (2:51 a.m. ET aka my time) to pre-order the iPhone 5 this morning. This is not the first time I’ve been up that early for an iPhone pre-order, but it’s the first time I’ve actually gone through with it1. I have a relatively rich and nerdy history of midnight movie screenings and album purchases, but it’s an entirely new feeling of dorkiness to wake up that early to buy something that you have to wait a week to get. Doesn’t that sort of betray the rush of the midnight sale? I’ll just chalk it up as an initiation into the early-adopter club.

To be honest, I didn’t want to let myself do this. That sounds strange, but I really was going to try to resist the new-every-two urge and see how long I could stretch out my contentment with the iPhone 4. But the allure of faster hardware and LTE was just too strong2. I even like the subtle, iterative redesign. I really think the iPhone 4 was the design Apple had in mind for the iPhone all along, it just took a few years for the technology to become available for them to produce it3. This latest design is a beautifully executed incremental refinement that, when you think about it in the context of Apple’s other (very popular) unibody products, makes perfect sense. And for the record, I got totally screwed by the delayed ship date of the Elevation Dock, but I’m still all in for this new dock connector.

  • 1. I just happened to be awake when the Verizon launch and pre-order of the iPhone 4 went live, but I wimped out and ended up buying it a couple of weeks later.
  • 2. I’m convincing my conscience that it’s okay because I’m giving my current iPhone to my sister-in-law when the new one arrives.
  • 3. I’m not alone in this opinion, which was born and advanced further as a result of Apple releasing conceptual designs during the Samsung copycat trial.