Apparently Wendy's is dropping the "Biggie" size moniker, reportedly because it is too confusing to customers used to the typical small, medium, and large options at other chains. Uhh no, try again. Consumers are accustomed to propietary sizing of your meal options, it's the slight of hand act you're playing with the rising prices and shrinking sizes that's keeping us guessing. Seriously, "Biggie" and "Super" sizing has been around for more than a decade, if confusion were the problem wouldn't you have done something sooner?